840 The Max (KMAX-AM | Colfax, Washington)
“News,Talk & Sports”
‘840 The Max’, broadcasts local, regional, and national news updates along with national and regional sports coverage. Listeners can also find nationally syndicated talk programs including: the ‘Sean Hannity Show’, the ‘Glenn Beck Program’, ‘Dave Ramsey’ and the ‘Lars Larson Show’.
**Target audience for 840 The Max: Typically 25+ years-old
​840 The Max’s broadcast signal reaches 30 counties in Idaho, Washington and Oregon, or about 1.9 million people.
840 The Max reaches 100+ people at any given time, any day of the week and about 1,600 unique weekly listeners, 18+ in Latah County. In Whitman County, The Max has 200 listeners at any given time, any day of the week and about 2,600+ unique weekly listeners.
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840 The Max advertisers spend an average of $464 per month with the lowest amount spent per month of $250 per month and the highest at $950 per month.
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840 The Max has many categories of advertisers but the most prevalent are
1. Retail: home improvement
2. Healthcare providers/hospitals/clinic
3. Banks/investment firms
4. Auto repair/auto shops
5. Home improvement services
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Station Line Up:
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Weekdays:
Midnight – 3 a.m. Classic Radio Theatre
3 a.m. – 6 a.m. Daybreak USA
6 a.m. – 9 a.m. Glenn Beck
9 a.m. – Noon Mike Gallager
Noon – 3 p.m. Sean Hannity
3 p.m. – 6 p.m. Lars Larson
6 p.m. – 8 p.m. Dave Ramsey
8 p.m. – 11 p.m. Mark Levin
11 p.m. – Midnight Mike Gallager
Midnight – 3 a.m. Michael Medved
3 a.m. – 6 a.m. Daybreak USA
Saturday
Midnight– 2 a.m. Sullivan
2 a.m. – 3 a.m. Daybreak USA
3 a.m. – 6 a.m. Dave Ramsey Weekend
6 a.m. – 8 a.m. Money Pit
8 a.m. – 10 a.m. Being Television Radio Network
10 a.m. – 12 p.m. Dennis Prager Show Weekend
12 p.m. – 1 p.m. BBQ Nation
1 p.m. – 2 p.m. Dave Ramsey Weekend
2 p.m. – 4 p.m. Being Television Radio Network
4 p.m. – 7 p.m. Glenn Beck Weekend
7 p.m. – 10 p.m. Into Tomorrow with Dave Graveline
10 p.m. – 12 a.m. Dennis Prager Show Weekend
Sunday
Midnight – 5 a.m. Dave Ramsey
5 a.m. – 6 a.m. Sullivan
6 a.m. – 9 a.m. Dr. Bob Martin Show
9 a.m. – Noon Into Tomorrow with Dave Graveline
Noon – 1 p.m. Legends of Success
1 p.m. – 2 p.m. Fat Guys at the Movies
2 p.m. – 3 p.m. Being Television Radio Network
3 p.m. – 6 p.m. Sean Hannity Weekend
6 p.m. – 9 p.m. Into Tomorrow with Dave Graveline
9 p.m. – 12 a.m. Dave Ramsey